An-yal Adds AR Experiences to Marcom Offerings
An-yal LLC the Tokyo-based advertising agency announce the addition of immersive augmented reality (AR) filter creation that includes in-camera AR games, effects and gesture controls, to its existing suite of integrated marketing and advertising offerings.
By enabling digital objects to be placed in real-life environments, AR filters can open up a world of possibilities to engage audiences and improve their perception of real life in an entertaining and informative way.
AR filters are quick, easy and immersive, allowing for endless self-expression, and are proven to be greatly effective for reach and brand awareness.
An-yal CEO and founder, Chioma Anyalewechi, suggests that for lifestyle brands,
“Right now, AR filters are an undeniable opportunity to engage at the deepest level with audiences. AR experiences are uniquely memorable and a powerful way to deliver and retain information, typically achieving 70% higher levels of recall compared with non-AR such as video”
This why we're seeing big brands like Gucci, Netflix, Adidas and H&M continue to create social AR experiences."
Expert integrated marketing and premium creative production in one.
With long experience developing marketing strategies for big-name brands in beauty and lifestyle, An-yal retains an in-house creative team to conceptualize and produce premium and interactive content. The goal is to empower brands with an original and seamless blend of successful marketing strategies and engaging user experiences. This integrated marketing strategy is ideal for global brands in Japan and worldwide that seek:
Immersive user experiences, but lack the ability to effectively develop and implement them.
The efficiency of a single agency that can handle marketing, immersive content and bilingual support.
Many brands find it challenging to conduct successful marketing activities in Japan due to a lack of qualified human resources. The use of multiple companies can meet their needs, but is expensive and produces inconsistent results.
An-yal offers proven marketing management solutions, premium interactive content and bilingual support that can fulfill the unique integrated marcom strategies of global brands in Japan and worldwide.
Established in 2014 by CEO Chioma Anyalewechi, An-yal LLC is a leading independent advertising agency that specializes in serving lifestyle brands in Japan and global markets. One of the only agencies of its kind in Japan and led by a UK-born woman, An-yal provides end-to-end strategy, planning and execution for large-scale brand communication projects. Contact us to find out more.
An-yal has been selected among the Top Integrated Marketing Agencies by DesignRush
