TikTok’s Photo App Launches in Australia, Canada

TikTok has just released its new photo-sharing app called "TikTok Notes," which is now available for download in Australia and Canada. This news comes after weeks of anticipation and rumors.

TikTok describes Notes as ‘a lifestyle platform that offers informative photo-text content about people's lives, where you can see individuals sharing their travel tips, daily recipes...’ So in essence, it's a photo-sharing app that features images and captions, much like the early days of Instagram. 

The design of TikTok Notes appears heavily influenced by popular platforms such as Pinterest and TikTok's eCommerce sister app, "Lemon8." The display of images is arranged in a staggered tile format, similar to Lemon8's style but with a different focus. At first glance, TikTok Notes may remind you of TikTok, but it falls short in terms of dynamic content due to the absence of its signature short videos.

Assessing the Potential Impact

With TikTok Notes, users can easily create posts that include up to 34 images. They can share their content in a fun and interactive way by presenting these images in a side-scrolling carousel format. Additionally, there is a generous 4,000-character caption limit, allowing users to express themselves fully. And, of course, a designated title section to give each post a catchy headline.

However, although the app mirrors the basic layout of TikTok profiles with vibrant neon-colored icons, it may not provide the same immersive video experience that makes it so appealing. So, here's the thing: Do people really want another photo app? As TikTok explores new formats and options, the reasoning behind this move is still somewhat unclear.

In the Chinese market, platforms like Xiaohongshu have successfully combined social engagement with eCommerce functionalities, allowing them to thrive. However, TikTok's approach in Western markets, where Instagram remains dominant, seems more complex.

However, TikTok Notes is an exciting new venture for the platform, as it aims to broaden its audience and provide a wider range of content options. Whether it takes off remains to be seen, but it could offer creators a new platform to explore more forms of self-expression.

Based in Tokyo, An-yal is the leading independent advertising agency for global lifestyle brands in Japan and worldwide. Contact us to get ahead with your advertising, marketing and creative needs.