Industry insights, strategy tips & Japan marcom news.
Trends & Insights.
Learn how the "Taipa" mentality trend influences Japanese youth behavior, how these consumers prioritize time efficiency in media consumption, shopping, and lifestyle choices, and how brands can adapt to meet these demands.
Japan's aging population and shifting family dynamics are driving demand for grave-visiting proxies and closures, creating new cultural norms and business opportunities.
Learn how Japan's popular Oshi-katsu trend drives youth spending, shapes consumer behavior, and how brands can capitalize.
An-yal’s recent campaign for Dorco Japan showcases how AI is revolutionizing limitations of creativity and representation in advertising, surpassing traditional methods and setting new standards.
Japan's secondhand market is booming, driven by eco-conscious "reuse natives" and the rise of flea market apps.
AI influencers are quickly rising in prominence as brands seek out innovative, cost-effective and risk-free marketing solutions.
Diigital printing is transforming Japan’s apparel industry with environmental benefits, customization capabilities and on-demand production. Learn how changing consumer behavior is driving this shift.
With AI rapidly transforming the advertising industry, we delve into increased efficiency and personalized targeting while addressing associated risks and ethical considerations.
Stringent criteria, cultural protection measures, and the impact on global markets to safeguard a rich tradition and excellence.
Kyoto's renowned Geisha district is addressing overtourism in an urgent call to protect its cultural heritage.
Japanese breweries' strategic shift away from high-alcohol chuhai cocktail products and its implications for Japan's drinking culture.
Dive into Digital 2024: 5 billion global social media users, Instagram's rise, TikTok's dominance, and shifting user habits. Explore growth in digital ad spend, influencer activity surge, and insights from industry leaders
Social Media.
As marketers adjust to changing algorithmic preferences, the shift towards curated content and AI-driven suggestions on social media platforms is causing a decrease in original material and an increase in entertainment-centric strategies.
TikTok's latest venture, "TikTok Notes," is the new photo-sharing app now available in Australia and Canada. Its features, design, and potential impact aim to provide a unique platform for sharing moments reminiscent of early Instagram.
Explore TikTok's potential shift to landscape videos, incentivizing creators for increased views, and its preparation for future trends.
Twitter's greatest rival, Threads, faces challenges and waning popularity in Japan due to limited features, cultural differences, and brand reluctance.
Learn about Meta's upcoming Twitter competitor, 'Barcelona,' an Instagram-centric text-based app. Discover its features, decentralized backend, and early access for celebrities.
An-yal News.
An-yal launches 'Human+', a revolutionary AI-powered communications solution to maximize performance and engagement in marketing, advertising, and public relations. Learn about our powerful synergy of human creativity and AI innovation
A journey through milestones in our visual identity. Explore the challenges and creativity of redefining our presence to reflect our growth, vision and innovative spirit
Join us as we celebrate our 10th anniversary, reflecting on a decade of transition, growth and innovation. Hear our founder's story and An-yal's journey from humble beginnings
Latest…
An-yal: Celebrating a Decade of Innovation!
Join us as we celebrate our 10th anniversary, reflecting on a decade of transition, growth and innovation. Hear our founder's story and An-yal's journey from humble beginnings