Bold strategies behind the record-breaking Barbie movie campaign. A blitz of iconic brand partnerships, fan experiences and social media buzz.

Luxury's timeless pillars—exclusivity, craftsmanship, and rarity—are evolving with digital advancement, where personalization and immersive experiences take center stage.

Learn how the "Taipa" mentality trend influences Japanese youth behavior, how these consumers prioritize time efficiency in media consumption, shopping, and lifestyle choices, and how brands can adapt to meet these demands.

Japan's aging population and shifting family dynamics are driving demand for grave-visiting proxies and closures, creating new cultural norms and business opportunities.

Learn how Japan's popular Oshi-katsu trend drives youth spending, shapes consumer behavior, and how brands can capitalize.

An-yal’s recent campaign for Dorco Japan showcases how AI is revolutionizing limitations of creativity and representation in advertising, surpassing traditional methods and setting new standards.

Japan's secondhand market is booming, driven by eco-conscious "reuse natives" and the rise of flea market apps.

AI influencers are quickly rising in prominence as brands seek out innovative, cost-effective and risk-free marketing solutions.

Diigital printing is transforming Japan’s apparel industry with environmental benefits, customization capabilities and on-demand production. Learn how changing consumer behavior is driving this shift.

With AI rapidly transforming the advertising industry, we delve into increased efficiency and personalized targeting while addressing associated risks and ethical considerations.

Stringent criteria, cultural protection measures, and the impact on global markets to safeguard a rich tradition and excellence.

Kyoto's renowned Geisha district is addressing overtourism in an urgent call to protect its cultural heritage.